Become a Celebrity in Your Target Market

by Anne M. Bachrach

You may never see your name in lights or dazzle the crowd at Carnegie Hall. Yet there’s no doubt that you can achieve celebrity status among the people who matter most to you—your target market.

This kind of “stardom” means prospects recognize your name as soon as they hear or read it, you are looked upon as an expert in a particular area, and your business is 100% referral-based. The benefits of this kind of business are obvious: extraordinary credibility that leads to countless introductions and natural, easy prospecting conversations—plus the bonus of knowing you are truly outstanding in your field.

Seven Tips to Get Started on Becoming a Celebrity

1. Write a Book on Your Area of Expertise, Specifically for Your Target Market. This is not as difficult as you may think. Write about an area in which you have expertise, and address the issues that are currently relevant to your market. Then target the book narrowly and specifically so that the people you want to reach will immediately see that it is of interest to them.

2. Subscribe to the Publications Your Target Market Reads. Build a relationship with the editors of these publications so they will invite you to participate as an author or as a member of the editorial board. By reading these publications, you will become familiar with the leading figures and current issues in your target market you might even be able to have an ‘expert’ column in one or more of the publications.

3. Write Articles for Publications That Give Specific ‘How To’ Advice for Your Target Market. Often the editors are happy to receive articles giving ‘how to’ advice written specifically for their readers. (They might even pay for them.)

4. Get Involved. If you become involved in professional associations relevant to your target market, you may be asked to speak at meetings or contribute articles. All these activities give you the name recognition that is the beginning of celebrity status.

5. Become a Good Public Speaker. If you enjoy speaking and have worked on developing this skill, you can give seminars for professional organizations that represent your target markets. Volunteer for the planning committee and suggest a seminar on what you know and think would benefit the group.

6. Research and Interview the Most Respected People in Your Target Market. Making the extra effort to be informed about the hot issues and unique perspectives of those in your target market will not only help you build better relationships, but it will also help you to meet other potential clients.

7. Get Testimonials. Believe it or not, the first step in getting testimonials is to ask for them. Many people don’t ask because they are afraid of a negative response. What does that say about your confidence in the relationship? It is better to know and enhance a potential problem then lose clients and never know why.

Start on the road to being a celebrity by choosing at least one or two of these areas which you feel the most comfortable. As you probably noticed, some of the routes lead naturally to others. If you commit yourself, target your market, and stay focused you will attain celebrity status. Be a trusted resource, have fun and make money!

© Anne Bachrach. All rights reserved. Anne M. Bachrach is known as The Accountability Coach. Anne has 23 years of experience training and coaching. The objective is to do more business in less time through maximizing people's true potential, and ultimately leading them to an even better quality of life. Anne is the author of the book, Excuses Don't Count; Results Rule! For more information on our services and learning tools, and to take advantage of at least 13 FREE life quality resources, visit www.AccountabilityCoach.com or click this link (http://AccountabilityCoach.com/signupa). Begin with the 30-day self-study course to help you create the systems necessary for you to achieve your goals so you can experience a more balanced and successful life. (http://www.accountabilitycoach.com/bw/30dayStudyCourse.php)

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